#41 Wow Wow Classic Waffles Ford Mustang To Debut in Coca Cola 600 at Charlotte Motor Speedway

CARSON CITY, NV (MAY 24, 2021) – Wow Wow Classic Waffles, a brand of individually packaged waffles baked with a unique dough-based recipe created by Marson Foods, today announces its sponsorship of NASCAR Cup Series driver Cole Custer and the #41 Ford Mustang of Stewart-Haas Racing. The #41 Wow Wow Classic Waffles Ford Mustang will debut in the Coca-Cola 600 at Charlotte Motor Speedway during Memorial Day Weekend. A proud supporter of the #41 car, Wow Wow Classic Waffles will be driving awareness in support of Feeding America®, the largest hunger relief organization in the United States with a network of 200 food banks and 60,000 food pantries and meal programs. On race day, fans are invited to join Wow Wow Waffles and Cole Custer and text HUNGER to 50555 to make a $5 donation to Feeding America.

“We are thrilled to kick off our partnership with Stewart-Haas Racing and the Coca Cola 600 is the perfect opportunity to bring awareness for the work Feeding America is doing,” said Dave Marson, Founder, Marson Foods. “By partnering with Feeding America, we are able to help fuel America and distribute meals directly to the communities that need it most around the country. We look forward to supporting Cole Custer and the #41 car in Charlotte.”

Feeding America projects that 42 million people (1 in 8), including 13 million children (1 in 6), may experience food insecurity in 2021. Marson Foods will be donating individually packaged Wow Wow Classic Waffles to Feeding America food banks around the country, equaling 10 million meals* over the next three years, going directly to children and families who are experiencing food insecurity.

“It has been an incredible experience already to work with Wow Wow Classic Waffles in their effort to fight hunger with Feeding America. There are so many communities across the country that benefit from the work Feeding America does and having them on the car for the race at Charlotte is a great way to bring more attention to all their programs,” said Cole Custer. “It doesn’t take much to get involved, and this is a perfect opportunity for not only me and the guys on the 41 team do our part, but for the fans to be involved too. Hopefully, we’re able to use these races to drive awareness and help out as many families as we can.”

Fans will be able to see the #41 Wow Wow Classic Waffles and Feeding America Ford Mustang hit the track again on October 17 at Texas Motor Speedway for the Autotrader EchoPark Automotive 500, and October 24 at Kansas Speedway for the Hollywood Casino 400.

Across the country, K12 students will soon be able to enjoy Wow Wow Classic Waffles as part of the school meal program this summer. For more information about Wow Wow Classic Waffles, a Marson Foods brand, please visit or follow on Instagram.

MEAL CLAIM: *$1 helps to provide at least ten meals secured by Feeding America® on behalf of local member food banks.

# # #

About Marson Foods

Founded in January 2019, Marson Foods, is a premier manufacturer of delicious quality waffle products for K-12 and Foodservice. Through a trusted network of brokers and distributors, Marson Foods services and delivers delicious waffle products to K-12 school districts across the country with two brands of waffles, Waffle Envy Artisan Belgian Liege Waffles and Wow Wow Classic Waffles. Individually wrapped and formulated to meet school requirements, they are an ideal solution to feed hungry students on the go, whether it’s breakfast in the classroom or after school snacks. Baked in Carson City, Nevada with a unique dough-based recipe, the waffle products are elevating school menus as an enjoyable, authentic, and nutritious snack experience for the K-12 age groups. Both waffle products are formulated to meet school nutritional requirements across the country. For more information, visit or follow the brand on Instagram and Facebook.

About Feeding America®

Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 40 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Visit, find us on Facebook or follow us on Twitter.

About Stewart-Haas Racing

Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, one NASCAR Xfinity Series championship and more than 90 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at, on Facebook, on Twitter, on Instagram and on YouTube.


The Point PR
Laura Notaro | Kimi Ozawa

Follow Our Brands

The youngest member of the #wowwowwaffles family @ashtonwoonracing 🏎️ will be representing us and the fight against hunger this weekend at the #SKUSAProTour. Show some love for Ashton by leaving a 🧇 in the comments!

#wowwow #wafflestogo

Not only is @colecuster41 fighting against hunger nationwide, but he's also working at the local level with @dreambuilders4equity to tackle the vacant home epidemic in St. Louis. Watch the race live on June 5th! 🏎️

#wowwowwaffles #wowwow #wafflestogo

Hey, NASCAR fans! We know it's hard to keep your eyes off the @stewarthaasracing steering wheel, but can you spot the hidden waffle? 👁️

#wowwowwaffles #wowwow #wafflestogo #SHRacing #StoneCole #NASCAR #nascarracing

The #SummerSolstice is here, meaning there's more time in the day to eat waffles! ☀️🧇

#waffleenvy #belgianliegewaffles #liegewaffles #nutritiouswaffles #schoolfoodrocks #K12recipes #schoolnutrition #healthyschoolrecipes #schoolbreakfast #kidsnutrition #healthykidsfood #feedingkids #lunchladyapproved #lunchladypartners #foodservicestrong #foodserviceapprecation #k12foodservice #k12food #k12lunch

Con-grad-ulations to all the little scholars 🎓 moving onto the 1st grade! 🧇

#kindergartengraduation #waffleenvy #belgianliegewaffles #liegewaffles #nutritiouswaffles #schoolfoodrocks #K12recipes #schoolnutrition #healthyschoolrecipes #schoolbreakfast #kidsnutrition #healthykidsfood #feedingkids #lunchladyapproved #lunchladypartners #foodservicestrong #foodserviceapprecation #k12foodservice #k12food #k12lunch

Not taco Tuesday, but ✨ tostada ✨ Tuesday! Spice up school lunch with this breakfast waffle recipe:

#waffleenvy #belgianliegewaffles #liegewaffles #nutritiouswaffles #schoolfoodrocks #K12recipes #schoolnutrition #healthyschoolrecipes #schoolbreakfast #kidsnutrition #healthykidsfood #feedingkids #lunchladyapproved #lunchladypartners #foodservicestrong #foodserviceapprecation #k12foodservice #k12food #k12lunch

#HappyMothersDay to the moms serving school lunch so other moms can worry a little less. 🧇

#mothersday #waffleenvy #belgianliegewaffles #liegewaffles #nutritiouswaffles #schoolfoodrocks #K12recipes #schoolnutrition #healthyschoolrecipes #schoolbreakfast #kidsnutrition #healthykidsfood #feedingkids #lunchladyapproved #lunchladypartners #foodservicestrong #foodserviceapprecation #k12foodservice #k12food #k12lunch

Copyright 2022 © Marson Foods. All rights Reserved.

Feeding America is proud to recognize Marson Foods as a Leadership Partner.

Leadership Partners are influential supporters who provide significant insights and resources to help us accomplish our mission. Leadership Partners are more than donors—their leadership in the fight against hunger is a catalyst for the changes needed to ensure neighbors facing hunger have equitable access to the food they need.